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Strategy for a Product Launch – Learning Management System – Part 3

Team Incrementum

In the Part 2 of this series we looked at two di stinct distribution model mechanisms, Software as a Product and Software as a Service, for our produ ct which is a Learning Management System, we discu ssed the financial implications for each distribut ion model and laid...

Strategy for a Product Launch – Learning Management System – Part 2

Team Incrementum

In the Part 1 of this series we asked six key que stions that should be answered to establish a str ategic framework for a product launch, the product in our case study is a Learning Management System to be used in a Higher Education institution, so with that audience...

How to leverage URLs to measure the impact of your social content

Team Incrementum

Introduction: Google has a simple-to-use tool for creating custom campaigns; it allows us t o define custom parameters for a campaign to track traffic for a given webpage inside google analyti cs. The dimensions tracked for custom campaigns do es not vary from...

Complete Video Tutorial to Inbound / Content Marketing

Team Incrementum

Here is a complete end-to-end learning guide packe d with hand picked resources for digital marketin g and generating leads via reputation building. I have gone through an exhaustive list of tutorials, blogs, and videos found on other websites and co ndensed all the...

Strategy for a Product Launch – Learning Management System – Part 1

Team Incrementum

One of the mega challenges for any product manager is to create a great product that satisfies all t he internal audiences from designers, developers, testers, upper management, marketers and resonates with the needs of external audience (customers wh o are going to pay...

Cracking the set of “not provided” Google analytics keywords

Team Incrementum

Google analytics has long been in the game, from s mall-time bloggers like me to marketing managers, we all use it. Google is also one of the most popu lar advertisement platforms and every other newly launched start up I talk to, has their marketing s trategy somehow...