Innovate

 The technological advances have generated business models that were non-existent before, this carries the risk for traditional business structures of being by-passed by other innovative alternatives.

 Due to digital disruption, competition is creeping into traditional boundaries of industries that were previously protected by barriers of entry. If innovation is not embedded in your company’s core strategy, then you face an existential threat..

 Urgency to establish competitive advantage leads to ‘Reactionary Innovation’. This strategy does not translate to operational level creation process and fails to contribute towards producing sustainable growth..